Does the promotional strategy for your new business seem a bit tricky to you? Well, you are not the only one who gets stuck at this juncture. As known by all, startups face their share of challenges on the way to success. Of all the other investments that are to be made, the crucial one revolves around the right promotional strategy. Of course, such challenges existed in the earlier days as well, but the level of competition was surely not this high. With the onset of digitalization, the traditional means of promotion have become moot. But there are interesting, less known ways that one can use for their business promotion. If you want that edge for your business, you will find it right here!
Don’t Make It Look Promotional:
One of the best ways of promoting a business is by not making it look promotional at all! On the contrary, arrange for a system that encourages your customers to take up the marketing efforts. Customer referrals are the best and most effective marketing strategy you can lay your hands on. It is has been noted, that people are 4 times more likely to buy a product or service when it is recommended by a friend.
Arrange for a Press Release of the New Features:
People in current times want to stay updated about what is happening around them. To that end, News is widely read and discussed. Under such circumstances, why don’t you report a shareable piece of content about your startup? It strictly doesn’t have to be about the product and service you offer. It can be about a new outlet launch or a celebrity promotion. Contact the press through an email, get in touch with the local journal or use your personal contacts, there are numerous ways to get it done.
Market Your Content Effectively:
Content Marketing is quite an effective strategy which is used by multiple business houses. No matter what business you run, Content Marketing is a must try. You will be astonished by the results you achieve. Effective tutorial, blogs, infographics, gifs, videos all fall under the purview of content marketing. Do not be under the impression that content marketing is all about pitching “written” content.
Social Media Marketing/ Killer Logo Design:
If you wish to reach out to your audience directly in the current times, social media channels are the best. If you share trending or interesting content on social media, you are sure to receive a large number of leads. Social media marketing is the perfect choice for a startup since it’s affordable. There can be nothing better than social media marketing to kick-start your promotional efforts. There are tons of free tools that one can use to create killer logos, edit pictures and also to find the most trending hashtags. With all this set, all you have to do is develop an ideal social media marketing strategy and get the promotion going.
Creative Logo Designing:
As mentioned earlier, free tools such as Canva can be used to create interesting and eye-catching logos. Logos play a very important role for a new startup. It is the face of the brand, and people recognize it through the logo. Make it a point to use the logo as a watermark in all the social media posts that you make. That way, your followers will relate to the post. However, modify your logo from time to time to keep it catchy.
Any business takes time to pick up. All you need to do during this time is to develop effective strategies, implement them, and wait for the right time. When the time is ripe, you will succeed with flying colors.
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