Instagram is a fast growing social media platform currently boasting 1 billion plus monthly active users. That’s huge considering 74% of shoppers use social media to inform their purchase decision.
According to other statistics:
- 80% of users follow at least one business on Instagram
- At least 30% of Instagram users have purchased a product they discovered on Instagram
- 200 million Instagrammers visit the profile of a business everyday
So, in case you’ve been failing at Instagram sales this article will highlight 5 things you’re probably doing wrong or not doing at all and show you how to hack Instagram because Instagram sales is an entirely different ball game and so are strategies involved.
For instance, most followers do not make purchases on their first encounter with your page. Expecting such is like expecting strangers to jump into bed with you on the first date. You need to earn their trust first before their purse.
Following are some reasons others are making sales on Instagram and you’re not.
#1. You are Neglecting Shoppable Content
Shoppable content is a feature designed for business only Instagram accounts. It features a bag icon which when clicked takes users to a more detailed product page with information such as size, color, etc. The “SHOP NOW” button further takes users to company website where purchase can be made.
Reports say 67% of millennial women want shoppable content . Ignoring this means you’re missing out and giving room for second thoughts. If you want to make sales on Instagram, shoppable content is a must use.
See what you’re missing out on by not using shoppable content
- Easier purchase decision for customers
- Insights into built in analytics
- Easy conversion
By ignoring shoppable content shoppers will see your products but have a hard time purchasing.
#2. You’re Ignoring Partnerships:
Helen Keller said ‘Alone we can do little; together we can do so much’. When it comes to Instagram marketing partnerships is one strategic way to boost sales. Partnering with influencers is also referred to as influencer marketing
Influencers are Instagrammers who have built a solid online reputation and audience by sharing awesome posts over time. To audiences, they are taste makers, trend setters and trusted experts whose opinions are respected. According to Forbes, “Influencer marketing is growing faster than digital ads with emphasis placed on leveraging an industry leaders” .
Influencer marketing involves promoting your brand or products to a larger audience through influencers’ accounts.
The following are benefits of partnering with influencers
- Wider reach
- Brand awareness
- Positive brand perception
- Believability and trust
#3. You’re not Using Hashtags (Correctly):
Hashtags aren’t new on social media. Businesses have used them to promote sales since its inception. A hashtag is a type of tag used on social networks such as Twitter, Instagram and Facebook. It makes it easier for users to find messages with specific theme or content. Users generate and use hashtags by putting the number sign (#) in front of alphanumeric characters usually a word or unspaced phrase in or at the end of a message.
Instagram posts with at least one hashtag averages 12.6% more engagement than post with no hashtag. Hashtags makes it easy for people to find and follow discussion about your brand, events, promotions, discounts, etc.
Your hashtags should be uniquely relevant to whatever you intend to promote. Hashtags can be formed around particular messages. Keep it short, simple and avoid anything abstract.
The following are benefits of using hashtags on Instagram
- Improves visibility
- Improves search visibility
- Builds community and increases reach
- Boosts authority and credibility
- Makes you appear trendy
It’s important to not overuse hashtags to avoid being seen as attention seeking or spammy. You also need to look at what others are doing, what hashtags are trending and use them where necessary depending on your business type or location.
Be creative. For instance, local stores may need to keep their hashtags relevant to their town, city or state. Also, be consistent with use of hashtags.
#4. You’re Ignoring User Generated Content:
Want your content to attract and generate sales on Instagram? Then user generated content is a great way. User generated content are content created by your supporters or followers. It includes photos, videos, testimonials, comments, etc.
User generated content can cause you to hit a gusher in sales on Instagram because you can talk about how valuable your product or brand is but until people hear a voice they trust, they are less likely to believe you.
Reports say millennials trust user generated content 50% more than original content generated by brands, plus that user generated content is 35% more memorable than other media and 50%more trusted
- Free content
- Better engagement
- Builds trust in your brand
- Increases your reach
- Makes you know your audience better
#5. You’re Ignoring Instagram Stories
Instagram stories is a feature that enables users post photos and videos to an album that disappears after 24 hours. You might have been glossing over it but I tell you smart businesses have maximized it to generate sales in their businesses.
If you have 5 seconds to show millions of people your brand, how would you do it?
- Another way to get discovered
- Test ground for new ideas
- Another way to send brand messages, updates, etc
- Great way to keep your customers engaged
- Stress free creation
Instagram stories is gaining ground as medium to keep followers engaged while making room for your product to be discovered by new audiences. Instagram stories is a smart and simple way to keep your audience engaged and occupied with fresh new content.
You may have well packaged products offering irresistible values on Instagram but you must understand that without a winning strategy you’re running at a loss. Strategists sweat less and succeed more. These tips will help you up your Instagram game and hopefully bring you more customers.
Amos Onwukwe is an AWAI trained Business/Ecommerce B2B/B2C Copywriter, featured in scores of blogs including Huffington Post, Dumb Little Man, Ecommerce Nation, eCommerce Insights, Understanding Ecommerce, Result First, Floship, SmallBusinessBonfire, SmallBizClub, Successful Startup 101, Business Partner Magazine, RabidOfficeMonkey, etc.
He’s available for hire