Abhicarya will be upcoming platform for rural artisans for Internet Marketing: Pankaj Chaudhary | Founder

Hey all! Today in our Startup Interview series, we are publishing an interview with Mr. Pankaj Chaudhary, CEO/Founder at Abhicarya Technologies Pvt.Ltd.

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At a glance

Startup name: Abhicarya
Sector: IT/E-Commerce
Location: Gorakhpur, Uttar Pradesh
Funding: Self

Hi Pankaj, Could you brief your startup?

Abhicarya is having a unique idea to pave ways to promote rural artisans. As I have many more years of experience in E-commerce and I better know we sell the products online with profits but the main source are artisans who all are not getting the value for there hard work.

Our motto is creating value for India handicrafts and craftsmen who are mostly ignored in the commercial arena to give a platform to step into the world of exhibiting handicraft products to the domestic as well as international market.

Abhicarya is headed up with the solemn goal to provide economic upliftments of the artisans that are involved in preserving the heritage of the handicrafts industry in India. I want Abhicarya to be a platform where we can give worthful return to the artisans, so they can overcome with middle-class livelihood and uplift there future accordingly.

Could you briefly tell us about the Founders?

I am the Founder/CEO of the company, Belongs to Gorakhpur, Uttar Pradesh. I am having a very decorative degree from the tech world. A Mechanical Engineer form UPTU but my dream was to work in Internet Marketing, After so many struggles I joined the E-commerce Company and started grooming myself in the field of E-commerce and after 4 years of Experience, I decided to start ABHICARYA.

At this young age, many people are thinking about the job change with better salary hike but I am looking for my dream ABHICARYA to be established. I am always having an inclination towards entrepreneurship, working on social issues and helping others has always been my true calling.

What type of strategies do you think is valuable to take the company to the next level?

Abhicarya is headed up with the solemn goal to provide economic upliftments of the artisans that are involved in preserving the heritage of the handicrafts industry in India. I am traveling in rural and outer areas of India in search of best artisans so they can get the platform by Abhicarya and let the ancient traditional artisans to know their widespread talent in the easiest way and provide employment to rural India.

Considering the customer base is an urban class, all the products are sold on an online portal, under the store Abhicarya Lane by name Abhicarya, its presence at Amazon, Flipkart, Paytm, eBay any many more are coming. Abhicarya doesn’t employ any artisans, they rather outsource the products which are unique and possess a higher market demand.

What is the big picture of your company?

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Along with the online orders, Abhicarya also has a separate division www.abhicarya.com for new sellers for different categories who want their online account on E-commerce Platforms to sell their products online by there Brand name. Abhicarya team helps in business grow and expand by helping sellers pitch their business by providing services of E-commerce, Internet Marketing, Website and App development and many more. Their specialized expert helps to grow an online business by managing product catalogs, Model Product Photoshoot, Image Editing, Product Content writing & listing your products on various marketplaces i.e Flipkart, Amazon, Paytm, Limeroad, Myntra, eBay, Walmart, Houzz, OpenSky, Overstock and many more.

What challenges do you face within the market currently?

When villages are part of your e-commerce business model where there is no connectivity, logistics, etc., things become more difficult to work upon but that will not stop me from doing something marvelous. I travel anyhow any try to connect them physically. Until I meet them face to face and I don’t have satisfaction.

What are your future plans?

Abhicarya has a serious of Ambitious plans, We are expecting more sales by adding more in the unique range, Abhicarya is in talks with other National and International retail chains to have its products in the racks. We will soon launch Stone art, fashion accessories, Home furnishings for online sales. There are many other expansion plans in the bucket.

We wish, “All the best to the Abhicarya for its  future endeavors”

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