Keyword research is one of the vital components of SEO, I’m sure most of us agree with that! Doing that little groundwork on keywords before publishing the content gives us the extra opportunity to outrank the competitors easily. So it is important for a blogger or SEO specialist to assess rankings on Google for their desired keywords. One common mistake I have been observing is that most bloggers and site administrators compose and publish their articles without targeting any keywords whatsoever.
It only takes only a few minutes to check the potential keywords on tools like Ahrefs, but people do not care. They write rubbish, and after that, looking for backlinks, and if they do not get those, then the frustration comes, and they quit and start a different blog.
Being visionary is essential for any blogger. It would be best if you have a plan ready for the next six months.
Trust me, it would help you to release the new blogger’s fear, and you will be able to plan different strategies. That will help you to grow and make some real money online.
Importance Of Checking Google Rankings
Imagine, you have ordered pizza from dominos, and after that, you are doing your own thing and forget to track the order or answer their confirmation calls. What will happen? You may still get the Chicken pizza(My Favorite), but the probabilities are very low.
Let’s face it. We are not perfect, and as a person, we have a lot of limitations, so why don’t we involve fewer troubles in our life by checking our keyword rankings. It will be helpful to Rank 1 On Google Search Results.
So when I have to check the keyword rankings of my well-performing articles, I go to small SEO tools and enter my keywords just like that. Don’t leave the article now. More strategies are coming on your way.
All you need to do is check the rankings of your well-performing articles and work around them. Do we need to add more values to our ranked articles? The answer is yes. Let’s find out how.
My Article Is Ranking On Page One, When Is the Ideal Time To Update It?
Well, I am no one to tell you about the ideal timing to update your old posts as I can’t follow it for my blog. Am I lazy? Yes, that’s true. I save time to blog, and priorities change with times.
If you are someone who is thinking that all the websites that are ranking on page one are perfect, then you have to follow an analytical approach. There are always scopes to improve. And every blogger is continuously trying to improve themselves.
So when you see that one of your articles is ranking on google page one or it is still on page one, but the position has dropped, consider updating that article.
Does that mean that you have to write many useless things as a part of updating the article? Not at all.
Here is the list of things that I follow when I update any articles of mine
- Reread The Article.
- Try To Add Relevant Information
- Improve User Experience.
- Improve Website Load Time.
- Promote That Article.
- Find an opportunity To Work With The Trusted Resources.
- Internal Linking
1)Reread The Article
Why the hell will you do that? That was the first thing that came up on my mind when some SEO experts suggested me to reread my ranking articles.
I was with the notion of thinking that I am perfect! I am doing everything according to on-page SEO. And I am ranking because google is considering me as a trusted resource.
Or the other way around, this is the best piece I have written so far, its flawless. Google is stupid that it’s not ranking me.
It is the biggest mistake I have made so far. Remember, Google is a billion-dollar company, and it is working to be relevant to every update. Because of its recent algorithm, your site is ranking or not ranking.
Your ranking article still has many flaws that need attention. Else you will be running to pillars and posts after every Google update.
I do not know how do you consider your blog posts; I feel them as a product or service that I am providing. And as a creator, I want to provide those services for a few more years. Enough of thought process, reread the article to see if it is engaging enough. There must be some room for improvement. Maybe you have found some relevant information that you think could be beneficial for your article.
2)Try To Add Relevant Information
Don’t update for the sake of updating the article that will hurt your SEO in the long run.
Update the article when you have enough relevant information that can justify the essay.
That information should not change the essence of your article.
If it’s a list article, then update it if you can add more numbers on that list.
If it’s the how-to article, see if you can add more how-to tips.
3)Improve User Experience.
We all know the improving user experience is very crucial for any blogger. So what we are doing to improve it. You will find bloggers who are compromising with the UX because of less money.
And there are bloggers who have invested a lot but do not know how to make their website more responsive.
Both have their share of sights and downlights. But, user experience is something that can not be taught. We have to cater to a lot of users. And each mind has different desires. It would be highly helpful if you use behavior tracking on google analytics to add more values.
If you do not know your highest performing pages and their numbers, then trust me, you are going to get a tough time.
4) Improve Load Time
I have said this many times, but I am reiterating this as I have seen bloggers compromising with it many times.
In a nutshell, people will run away from your website if it’s not loading correctly.
And if you are living in countries like India and targeting Indian audience, where cell-phone carriers are still selling upgraded 2G plans by the name of 4G, then you should address the page speed loading on a serious note. Here is what I have achieved so far with the help of paid plugins and CDN.
Yes, I had invested on my blog even before I started making money.
5)Promote The Article
Promotion is essential to improve the off-page SEO metrics. But how do you promote your article? Things get complicated when you are confused with the audience targeting.
And please do not spam the social media with your links. I am not against it, but as a blogger, you should have clarity about what you are doing and why it’s necessary.
If you are a beginner, then you can choose multiple methods to promote your blog and be legit. Some of them are listed here.
- Collaborate with other bloggers.
- Promote aggressively other bloggers content
- Start doing a co-writing and round up post
- Write guest posts
- Create your social media presence
- Participate in Discussions
- Outreach Marketing
- Be Creative
- Start Creating your Brand Perception
- Look For Interview Opportunities
6)Find an opportunity To Work With The Trusted Resources
Collaboration with other bloggers can help you if you’ve just started your blogging enterprise. For the first couple of months, you may face a lot of blogging challenges. Connect. Share your dreams. Let them know what sort of benefits you may give them should they socialize with you. Before you start to work together with other bloggers, you must learn one element. A suitable collaboration can help you accomplish your goal quicker. Attempt to collaborate with somebody pertinent to your brand. You can produce a manual collection of possible bloggers. Review their sites. Follow them on interpersonal networking. Attempt to construct a genuine relationship. Request advise.
It can allow you to connect better together. At precisely the same time, this may inspire your blogging pals. It would help if you saw that it is not straightforward to this site alone. It’d be best if you’ve got your blogging buddies. Assist one another and grow together. Get views and motives from them. Give them everything you need to do from your blog. Promoting other’s articles will also demonstrate that you aren’t blogging on your own.
Internal hyperlinks help Google find, index and comprehend each web page on your website. It would be best if you used them; internal hyperlinks can send page power (also called Page Rank) to relevant pages. In summary: internal linking is crucial for any website that needs higher positions in Google. Utilize Keyword-Rich Anchor Text. You may also get away with having some specific match anchor text on your internal links. (That is a massive no-no in Regards to your own site’s backlinks).
Nothing is final in SEO; however, following these seven actionable steps would highly help you to improve your website SEO in no time. Let me know your questions in the comments, and I will surely reply to them and share the laziest method possible — all the very best with your search rankings. Cheers.
Chayan blogs at SimpleFactsOnline.com about digital marketing and blogging. He publishes interviews with famous bloggers, entrepreneurs, and social media experts that help to scale up your online learning and business.