A Legal pillar for Entrepreneurs and Startups

Hello there, Today in our Startup Interview series, we are publishing an interview with Mr. Keval Shah, CEO & Founder of Let’s get into it!

At a glance

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  • Startup name:
  • Sector: Legal Service
  • Launch Date: January 2015
  • Location: Mumbai
  • Funding: Bootstrap
  • The problem it solves: The legal challenges faced by young entrepreneurs and startups.

Hi, Explain briefly about your startup and how did you come up with this idea?

Afleo came into power when it’s CEO Keval Shah figured out that the entrepreneurs are encountering significant problems in starting up their businesses.

Entrepreneurs come up with the best business concepts but don’t know how to execute it. Considerably because they have a thorough knowledge of their start-up’s market, but lack the understanding of legal entities, and their applications.

There were traditional companies that provided company registrations but don’t have cost-friendly solutions. They lacked in experience and expertise because of which entrepreneurs are unsure to start with them. They also have limited reach and thus provide registrations at a high cost.

Giving it a thought, Keval Shah decided to start an online business helping entrepreneurs to register their companies and also many more legal services. It is an affordable and online business that has gained broader reach too.

Could you briefly tell us about the Founders?

Our Founder & CEO, Mr. Keval Shah, has an Engineering background with a significant passion for Entrepreneurship. His aim is to carve the right path with lower hardships, the creation of employment and to boost the economy of our country for his fellow Indians.

He has taken alternative steps for a vigorously growing industrialization and motivated not only young entrepreneurs but also women.

Who is your Targeted audience?

All of the upcoming entrepreneurs and startups in the market, striving to glide their business to the top.

What type of strategies do you think is valuable to take the company to the next level?

We aim to give better services to the customers, adding game-changing services and taking the brand promotion to the next level. We also focus on educating entrepreneurs regarding the legalities of the business.

Tell us about your amazing team members?

Afleo consists of professionals including Chartered Accountants, Company Secretaries, Cost Accountants, Lawyers, Chartered Engineers, Bankers and a fun-loving team of Digital Marketers too, all under one roof to achieve our Mission.

What is the big picture of your company? 

Entrepreneurs and start-ups face a lot of dilemmas legally. Afleo intends to contribute to the best customer service and hold their hands throughout the business cycle.

Their projected plan is to increase the number and render services which will help the common man too. They are majorly administering their business through digital platforms and concentrating on the faster-growing use of technology in this field.

Also, expect an enlargement of their business in distinct cosmopolitan cities and eventually make the business global by gaining international clientele. As people dream of their business start-ups, Afleo aspires to support their dreams turn into reality.

What is your best motivation line that inspires you?

Our only motive is to work hard. We’ve indulged ourselves to assist our clients in accomplishing the desired goals. So, “WORK HARD PLAY HARD.”

What challenges do you face in the market currently?

The market has currently switched from traditional paperwork to digital medium. The biggest challenge Afleo currently facing is that the customers are unable to adapt to the thought of the sudden market change and have trust issues with the new change in the market.

Could you share some of your statistics so far?

Instead of depending on crowdfunding, we had chosen to rely on a simple method of Bootstrap funding (self-funding). We have helped 50+ companies across India to incorporate their own business including Private Limited Company and Limited Liability Partnership. We retain 60-70% of clients and are serving them for their CA and CS requirements.

What advice would you like to give the upcoming entrepreneurs?

We advise our clients to never give up on their failures and be optimistic, and always keep on trying to be on the top of the market. “Stop being afraid of what could go wrong and start being excited of what could go right”- Tony Robbins

We wish, “All the best to the Afleo”
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