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Are you looking for a reliable bulk SMS provider for your business in India?

Don’t worry! This guide is dedicatedly written for you.

Gone were the days where you hit Google and simply search for “bulk SMS providers” to get one. It’s 2019 now and there is huge competition over the bulk SMS vendors. If you search now, I’m sure you will end up with at least 200 results names up to 20 pages. Believe me, you don’t want to spend that much time to filter which one is the best.

Since I’ve been working in the messaging industry over the 5 years, I will guide you through this to pick the right bulk SMS service provider for your business.

According to the surveys, 95% and more people open their message inbox, while email inbox open ratio is less compared to it.

As I mentioned, there are so many names in the market. Each has its own pricing, reliability, and support system. If you want to associate with the right vendor, first it is essential to get an idea about how bulk SMS pricing works.

Quality, features, ROI, API, data confidentiality, uptime, scaling, and company profile plays a key role to choose the right bulk SMS provider for your business. 

How does bulk SMS pricing work?

Simple. The less you pay the worst service you will get.

Some vendors are selling at even 8p, 10P per SMS. These numbers are just to attract you, In such rates, you won’t even get 40-50% SMS delivery.

As per TRAI guidelines, standard SMS termination charges are 5Paisa per SMS (for both promotional & transactional). Upon it, there will be SMPP server maintenance cost, API & application maintenance cost, and vendor infrastructure cost.

Overall, how much it will reach to be? At least 10P?

Keeping the vendor profit, finally, it will be near to 12 to 20 Paisa per SMS depending on the SMS volume commitment.

And few people are still expecting it to get SMS service in 10P or even less!

That doesn’t work out, my friend. The Internet is full of negative reviews by those who got frustrated and lost money with cheap SMS providers.

I hope you understand how the rates work.

Based on my experience and research, I have tried to compile the list of bulk SMS providers that are best and transparently offering SMS services.

Before you get into the list, here is basic information you should know about the bulk SMS system. In general, there are two types of SMS service:

  1. Promotional SMS – This system is used to send promotional offers, coupon codes, marketing-related information of the business.
  2. Transactional SMS – Using API/online dashboard you can send One Time Password’s (OTP), order confirmations, reminders, booking alerts, birthday wishes, etc.

Let’s get it straight!

Here are my 5 recommendations.

1. Digimiles

Ever heard?

Even though it started late in the year 2016, it has highly experienced professionals who shall definitely educate you on everything that you are confused about in Text messaging subject.

Its platform supports HTTP API and all the core features that every business wants.

The best place to get started as the basic packages start from just 1k SMS.

I see they never compromise with standards and pricing structure.

Some of their top clients include Tinder, Vijaya Bank, Hero Motors, Indian Medical Association, Panasonic, HT Media, D.R.D.O, United India Insurance, Deccan Herald, bitpay, IIT Kanpur, Birla Institute, Fab Industries, Government of Karnataka, SBI union association, etc.

Currently, Digimiles is serving 500+ global and 2500+ Indian brands using multicarrier connectivity all over the world.

It is easy to contact them via super chat, email or call to get started.

2. Kapsystem

I worked here.

It is started in the year 2009 as a web designing company by Mr. Ananth Prasath and Ms.Priya. Not very late, it decided to make its mark in the SMS industry.

I personally must appreciate the team who strives to provide reliable service and support to their customers and keep them happy.

Kapsystem is large in a team, which means, it has a dedicated team for every department.

For every customer approach, their policy is to talk about the quality and the value that they offer.

They are very transparent in their standards and SLAs.

10 years of hard work turn into serving clients like Tanishq, Wipro, Aditya Birla, Future Group, Essar Industries, Indiabulls, TVS Tyres, Pantaloons, ZoomCar, Club Mahindra, Bharat Petrol, Manipal Education, etc.

3. Text Local

Well, TextLocal is a U.S based company that started by Alastair and Darren in the year 2005.

Pretty old, huh?

Yes, it is.

In the year 2014, Text Local got acquired by IMImobile, a global technology, and software giant.

I see there are a huge reputation and successful case studies about this company. Personally, I have used it once and I find it reliable.

There are few advanced features like link tracking, MMS/attachments, etc.., which were first introduced by TextLocal in the Indian market.

Not to mention, there are 100s of awards it won in the Digital media and communications sector.

You can also record the responses of your bulk SMS campaigns by using Inbound messaging (2 Way SMS).

Magento, WordPress, Email to SMS gateway, Google Adwords message extension, Excel plugins are a few of the reasons why businesses love TextLocal.

A few of the brands it serves are HDFC Life, ICICI, Indus Ind, Sobha Developers, DLF, The Digital Street, SnapDeal, Urban Ladder, Fortis, Vibes, CallHealth, etc.

It serves its customers from 9 A.M – 6 P.M via call/email/chat. Besides that, I also found that the support team typically replies within 15 minutes on chat medium. I’m not sure about the call and email.

There are many resources and knowledge center to get started with TextLocal.

4. Msg91

Pushpendra Agarwal, who co-founded Walkover web solutions in the year 2010, slowly turned into Msg91.

It today has built the messaging hub which is serving O.N.G.C, PolicyBazaar, Axis Bank, Godrej, CRISIL, Bank of India, Mahindra Rise, etc.

Msg91 is also one of the well-reputed names in bulk SMS industry and I have been hearing its name from most of the prospects I speak.

Needless to say, It has a few great features and resources for the developer’s API integration.

They say they don’t have a sales team and success secret is its team who serves its customers well who refers to the clients due to its excellent service.

The company has the policy to assist startups by rewarding them with 25k FREE SMS (Transactional & OTP) for 6 months’ validity.

Isn’t it just awesome?

5. 2factor.in

As the name suggests, 2factor or Solv technologies are like the care-of address for OTP and Transactional messaging.

Founded by Rahul Ambardekar, who was working as Business Consultant in Accenture earlier.

Rahul says, he developed a premium routed enterprise-grade application and API which are reliable and economical. It has multi-carrier support and uses a Vodafone operator to drive the SMS deliveries.

Failover handling, Pay per Delivery, 2-6 seconds delivery guarantee, high throughput limits, intelligent delivery algorithms, etc are the key features to trust upon.

It offers you failover logic.

As per the terms, you will get OTP refund credit back to your account if it is not getting delivered within 15 seconds. Also, they will deliver the failed SMS via backup carrier for FREE of cost.


That’s all for now.

If you are using any other good messaging partner, I’d be happy to know and add it on the list.

Disclaimer – These are some best companies I’d like to suggest if you have basic and mid-level SMS consumptions. And these are not in any particular order. For higher volumes, give a try to Tier 1 aggregators.

What do you think? Let me know in the comments section.

10 thoughts on “List of top 5 bulk SMS service provider in India (Updated 2019)”

  1. Hello, Thanks for sharing this useful article. SMS marketing through SMS gateway is a highly evolved and result producing advertising method. Most of the companies are using this process to promote their products and services in an effective way. SMS is an innovative way to reach a large audience. Know more: http://www.msgclub.net/

  2. Hey Mudassir,

    Thank you for covering up a great article on this topic.

    SMS Marketing is no doubt the best communication channel for the marketers. Simply because of SMS Marketing has the highest open rate and customers do response from the SMS.

  3. hello, iam new to the knowledge of bulk sms, thankfully i came through your suggestion on quora, and further decided to check your page of elaborate reviews, i must say you have provided excellent suggestion, and right advice, thank you for listing the providers name and explaining in brief, my work of hours of searching is reduced.
    please keep us updated for future options too. thank you

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