Foodeterian: Helping Restaurants Go Digital In Tier-2 Cities Of India

Foodeterian: Helping Restaurants Go Digital In Tier-2 Cities Of India

April 19, 2018 1 By Team NettyFeed

Mr. Chandra Shekhar Satti,

We are publishing an interview of Mr. Chandra Shekhar Satti, Director, Foodeterian

At a glance

Startup: Foodeterian

Sector: Food & Beverages

Launch Date: 27th January, 2018

Location: Bhubaneswar

Funding: Bootstrapped


Could you briefly tell us about the Founders?

Our founding team has 5 members. All members of our team are highly educated and have worked in corporate world prior coming together to form Foodeterian.

Amit Kumar is our CEO and he takes care of all our business development. He’s an expert in marketing and worked previously at many respectable organizations at management level.

Pritish Patnaik is another marvel in our team, he looks after all our administrative tasks. His strong command on managing resources makes him an ideal person to handle the administration of Foodeterian.

Shikha Gautam leads the creative part of Foodeterian. She’s very skilled in creating eye-catching and fresh content when it comes to creation of content. She’s an important part of our team and her work helps us to make things reach our audience.

Bhanu Ranjan takes care of all our fleet and delivery operations. He ensures that our operations start at the day properly and we deliver the order within time.

Me (Chandra Shekhar Satti), My role is to lead the strategy part. I’m mostly responsible for Data Analysis and proposing next decisions to be made to ensure we reach our planned target and not miss any opportunity that arises.

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Our team has a perfect blend of every component required to make Foodeterian a great success and we have successfully managed to become the fastest growing food delivery brand in Bhubaneswar.

How did you come up with the idea? You can share your inspirations

Food delivery market in India is a multi-billion dollar market. It is a tested model. Though many companies are working in this segment but the market in tier-2 cities is still not harnessed. Upcoming smart cities like Bhubaneswar has a huge potential but there was no reliable solution for this kind of service. Restaurants haven’t yet utilized the digital solutions because they didn’t had a reliable an efficient partner like Foodeterian before. Their problem is what made us form Foodeterian.

Brief about your startup

For end users, Foodeterian is an app-based food delivery service that allows the users to see the menu of restaurants around them and place the order. Foodeterian is a restaurant aggregator, like Swiggy, we tie-up with restaurants to cater the users placing order through Foodeterian app. We are one of our kind in Bhubaneswar and restaurants have many benefits to join us. It increases their reach on digital devices and in-turn they have access to larger audience in most efficient way.

Who are your Targeted audience?

Our targeted audience majorly includes the working professionals and students pursuing higher studies who do not have enough time to cook for themselves. Recently, we are getting orders for parties as well so we are shifting our aproach towards that area as well.

What type of strategies do you think is valuable to take company to the next level?

I personally believe that a bootstrapped startup with limitations on spending must not blindly follow strategies mentioned in Books or followed by other startups. What works in New York might not work in New Delhi. We must keep our strategy as liquid as possible to ensure highest possible use of money.

Few things that are required to keep in mind and are common among all good stratgies are: Know your customers, Keep your team motivated, Use your skills at best and also know the restrictions.

Tell us about your amazing team members?

I’d start it this way, that entrepreneurship looks like a sweet apple from distance but the journey from idea to startup really takes more effort than one could possibly think. Not just our team but whenever I see an entrepreneur successfully launching their startup, no matter if they are competitor or not, I feel great respect for them.  Each team member of our team is truly amazing.

What is the big picture of your company? What are your future plans?

We have certain big plans coming out of our bag very soon. We are about to upscale our operations and that would ensure we cover the entire Bhubaneswar under our network. We will be hiring many positions for this. We have many great plans for Bhubaneswar and other tier-2 cities and these cities will witness a much required change in the current food ordering system.

What is your best motivation line that inspires you?

The line that inspires me most is : “Where there is a problem, there is an opportunity.”

What were the key Learning’s from your journey that you would like to share with our audience?

Entrepreneurship is a continuous jouney of learning new things. We rise, we fall and we rise again. That’s how it goes. Never stop learning anything that could make things simpler for you or your team.

Could you share details about source of funding, client acquisition model and statistics so far?

We are not funded at present. Our client acquisition model is mostly the use of marketing, in which our team is perfect. We use free and paid channels to promote our business in carefully selected audience.

Your website/app/contact details

Our website:

App link:

Contact details: or

You can search me on LinkedIn as well :

Any other information about your startup that you’d like to share with our readers?

Despite being the fastest growing economy in world, major part of our population don’t have access to food all three times. Almost everyone of us have seen hungry, underfed people in our lives. I would request all readers, please give it a thought if you will be wasting food next time, whether at home or ceremonies or restaurants. Food is not just a mean to enjoy but a basic requirement of life. Also, if you are in Bhubaneswar, please download our app and place your next order through us.

We wish, “All the best to the Team-Foodeterian”

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