Most of us know that implementing SEO can be the right way to generate traffic for a website or blog in the long term aspect. However, for a few of us, search engine optimization might be our only way of increasing website traffic on WordPress and increase in search results.
This is purely wrong perception.
Also, buying free website traffic generators for unlimited traffic is not recommended. Most of them use fake traffic generators using bots, which might lead your website to get penalized.
Reliable web hosting, quality content, keyword research, and quality link building are prime factors for successful online business. However, apart from these you must also focus on some other important factors too to rank your blog and increase search traffic.
In this article, we are going to take a look at how we can increase website traffic easily.
Is all the traffic is good?
Before we begin, I want to tell you that all the traffic that you get might not be a high-quality one.
High traffic numbers can be amazing to feel, but if the traffic is not targeted or relevant, the numbers are just numbers.
500 untargeted visitors are not the same as the 100 targeted visitors. Search traffic is quality traffic than CPC, email and advertising traffic.
The most effective site traffic not only has interest in your services but is already searching for like solution and is ready to invest money in it.
Social media can be a powerful source to get targeted traffic with the right and planned strategy in place.
For example, media powerhouse like BuzzFeed depends on social media like Facebook, Instagram, and Twitter to receive huge website traffic. Its social media traffic is 5x more than its organic traffic.
Always explore the ways on the internet in order to make each source of the traffic to achieve relevant and targeted traffic. Here are some suggestions below:
If you are at least blogging from one year or more, and if you still find the least traffic to your blog, surely your blog might have some issues to be resolved.
But, how do you know the issues?
Here’s where SEO site audit comes into the picture. By SEO audit, you can find what blogging mistakes you are doing and you can fix them in a short time to increase your rankings.
Here’s a guide you can refer to Anil Agarwal SEO Audit – The Beginner’s Tutorial
1. Optimize your content with LSI keywords
LSI keywords (Latent Semantic Indexing) are sub keywords that are related to your main keywords.
Let’s say your page or blog post is about Apple.
How does Google understand that you’re referring to Apple Inc or fruit?
It searches for LSI keywords:
- If your blog post has the words: ‘red apple’, ‘green apple’, ‘an apple a day keeps the doctor away’, ‘health’, ‘nutrition’, your page is probably about fruit apple.
- If your page contains the words: ‘iTunes’, ‘Apple news’, ‘iPhone 10’, ‘iPad’, ‘iPod’ or ‘apple stock price today’, your page is probably about Apple Inc, company.
Why LSI keywords?
Earlier Google had a measure of keyword density to find the relevancy of any page.
As we all know, keyword density concept was abused and spammed. Everyone started to include the bulk of keywords everywhere in the content.
How LSI keywords improve my ranking?
Here are a few ways LSI keywords will improve your site traffic:
Google is now looking at complete context or idea rather than the keywords. So make sure you add sources and citations of your main keyword.
LSI keywords are closely related to your main keyword. That means your blog post is going to come up in SERPs for your main keyword as well as LSI keywords.
Where to find LSI keywords?
#1. Just search your main keyword on Google.
Google bolds the main keyword as well as LSI keywords in search results. That’s how you find LSI keywords for your main keyword.
#2. Google Autosuggest
As soon as you start typing into Google, it auto-suggests a number of terms that users also search for that are related to your search term.
#3. LSI graph tool
It is a free tool to find out LSI keywords for your main keyword. Here’s the link for LSIGraph
They are all your keywords and you must add them in your blog post to boost your traffic.
2. Reduce your website bounce rate
If you’re struggling to increase organic traffic and get more conversions, it’s possible that your bounce rate is high.
A higher bounce rate hurts your website’s rank, SERP results, D.A, and even conversion rate. When you start seeing a high bounce rate on your website, it’s time to work on your content marketing strategy and design.
What is bounce rate?
A higher bounce rate is a signal that your website is not attracting the relevant audience or the user coming doesn’t have a good reading experience.
Here’s the good news!
Reducing your website’s bounce rate is damn easy. Here’s a detailed guide that helps you to reduce bounce rate.
3. Content Optimization
If you want to increase traffic to your site, then probably you should create better content. It’s not only about creating quality content, but it’s also the matter of attractive, length, visuals that you add in it. Think of your audience interests and likes and write the content accordingly.
A while back BuzzSumo created a survey
They wanted to analyze the content strategy of various sites.
Recommended reading, How To Build an Effective Content Marketing Strategy
And they found that long contents get more visibility and interaction than short posts. According to it, long content (>3k words) gets an average of 208% more shares and likes than shorter articles.
You should always ensure that you create some kickass headlines and descriptions which creates the interest for the user to click and read further. You can’t just rely on the same kind of old headlines.
Don’t be afraid to experiment with different kind of headlines.
4. Optimize your site for Google’s Mobile-First Index
If you’re not aware, Google recently rolled out its Mobile-First Indexing.
This means that Google now prefers the mobile version of your site first (Which also means it mostly ignores the desktop versions of your site).
How do you know if your site is mobile optimized?
Well, Google is offering you a solution for that. Here’s a tool for doing that – Mobile friendly test
It tells you if your site is optimized properly or not.
and gives you multiple recommendations to optimize your site better.
5. Add tempting content to social media articles
Here’s a popular mistake that a lot of people does:
They share their article link on Facebook groups, LinkedIn groups, Quora or Twitter.. without giving any reason to click that link.
This is not judging, even I use to do the same thing earlier.
But very recently I discovered this:
Adding content, hashtags to your articles can increase your CTR (Click Through Ratio).
Sweet! Isn’t it? Try for yourself
6. Improve your Organic CTR
If you have an informative post but still you don’t get traffic to it, then I have some good news for you.
CTR is now an important update of Google’s algorithm. So.. how do you actually improve your CTR?
Here are some tips that might help you:
- Try to add the number to your title (For example 5 best ways to.., Top 5 tips and tricks, etc.)
- Experiment with different titles and see which one works best
- Use titles that are catchy to click the link
- Include your keyword in URL and title
Let’s jump into the next tip.
7. Analyze traffic sources of your competitors
Imagine, if you know the competitor’s sources of traffic.
That would be amazing, right?
Well, you can’t ask your competitors about it. You don’t have to.
You can see all of their traffic sources, backlinks for free with tools like SEMrush, Ahrefs, SimilarWeb, etc.
Go and explore yourself!
8. Drive traffic from online forums
Forum traffic is underrated. Most of us ignore it.
When you become a trusted member of any forum, you’ve built a funnel.
Funnel that drives huge traffic to your site if does in the right way.
Let me walk through an example:
When I first started my blog, I have no idea how to get traffic.
I had Zero subscribers, Zero followers.
And I knew that SEO and keywords are the greatest options for website traffic, but they take time to get in.
So to give my traffic a kick start, I became an active member on multiple platforms like Quora and started interacting with people with my answers.
And this led to a good flow of visitors to my blog.
Recommended reading: How to Build Traffic Through Forums
9. Optimize keywords
It’s every site owners dream to be able to rank for keywords like:
- SEO tips
- Free website traffic
Or whatever the short keywords in your niche. But, these are the most competitive keywords. And literally, there are millions of bloggers that are already fighting to win their keyword battle.
Why not target long-tail keywords instead?
With more sites and advertisers online, how you stand in the competitive market? Long tail keywords of course!
These are nothing but a keyword with more than 3+ words. These are easier to target because of low competition
According to Neil Patel, 90% of QuickSprout’s traffic comes from long tail keywords
Do this to your 2 or 3 blog posts and see the results to proceed further.
See which keywords drive the traffic most using Google Keyword Planner and focus on them.
10. Optimize your blog speed
Your site loading speed plays a different and important role in your success. Increase website speed on mobile is the best thing that any blogger can do these days.
Let me explain:
Website speed is an important factor in search engine algorithms.
When users open your blog it should be user-friendly with good loading speed etc. Because your audience is not here to wait for even 10 seconds for your blog to load. If your page is not getting opened instantly when they hit back button and leave your site.
This is one of the easiest ways of losing traffic. So how do you speed up now?
So check your site speed using Google’s PageSpeed Insights
PageSpeed Insights analyzes the content of your web pages, then generates suggestions to make them faster.
11. Get backlinks from high D.A sites
You” ll have to build good relationships with your fellow bloggers in your niche. Do put some comments on others blog posts and engage with them. Develop a relationship with them and request them to feature your blog post’s on their blog’s. Request them to share and like your content. After all, referrals are important, chances are that you get more shares which results in high website traffic.
Not all backlinks are good. Here’s the detailed guide that helps you to avoid link building mistakes.
Google loves it when any blog post gets external link traffic from other pages or sites. You can some guest posts on high PageRank blogs to gain more extra backlinks to your blog posts.
There are several authority sites, including NettyFeed, which accept blog posts from guest writers. This is always useful for building yourself as a successful blogger.
12. Turning your traffic into subscribers
Last and important way of ranking your site high is, to convert those loyal readers into subscribers, and getting free traffic forever to your blog.
These email subscription plugins help you transform your website into a list building powerhouse. No doubt, building a loyal email list can be a top asset for any online business.
Recommended reading – Top blogger Harsh from ShoutMeLoud suggests these 6 email plugins
Increasing your site traffic in an organic way is not a fast and instant process. It takes time, so be patient.
Slow and Steady SEO Wins for sure!
That’s all, these are some important ways to follow for getting more targeted traffic to your website or blog. We feel we’ve covered main points if you think we left some please do let us know in comments.
Thanks for reading!
Cover image source – Bannersnack
I founded NettyFeed in the year 2017. I help startup entrepreneurs to share their product stories, leverage SEO, and content marketing to reach their online business goals.
I am part of Digimiles, a telecom product that helps SME’s for their business communications.
Apart from that, I do the consultation to passionate bloggers who are willing to start a blog and earn passive income out of it.
Start the blog in the next 10 minutes and see how it generates revenue for you.
Hope you will find this platform useful. Thank you.