I am sure you already know the power of internal links for SEO strategy. Internal links are very easy to make and manage and if done the right way, they can really make a difference.
In this article, I am going to discuss the top 10 internal linking techniques that will impact results positively. They are all easy strategies and can be implemented to your website right away.
Let’s start the discussion by briefly explaining the internal links.
What is an Internal Link?
Before I move to the techniques, let’s first understand what an internal link is. This is a link from one page to another but on the same domain.
When we talk about this, we are simply referring to text links that are served from one page on your website to another.
There are several reasons why internal links are beneficial but the main three are:
- Pass authority from one page to another predetermined page
- Lead visitors from one page to another high value and high converting page
- Help in increasing the sales significantly
Now, I am going to discuss the top 10 techniques to boost your SEO and conversions.
1. Point Links From Traffic Pages To Conversion Pages
I know it’s very common for big companies to run their blogs which may later attract a lot of traffic. But you have to understand that only a blog post cannot directly boost the conversion rate.
What this means is that now there’s a chance for you to channel users from high-traffic to landing pages. You should do that to landing pages that are highly optimized for conversion.
To do this, you should start by looking for landing pages with low traffic but still a high conversion rate.
After successfully identifying the pages, link them to the high traffic blog posts (only if it makes sense) to increase your conversion rates.
2. Reduce Page Depth
You may ignore page depth but it’s now a factor that can significantly impact SEO. John Mueller said that the click depth has some impact on SEO.
This is what make pages that are closer to the homepage receive more attention from Google. So, you easily can reduce the page depth using internal links and this will have a great impact on your SEO and bounce rate.
3. Create Content Hubs
Internal links are now a better way of pushing content for companies that use content marketing to get more authority on a selected topic.
What you should do in this case is to strengthen key subjects and group related content. This way, you will end up improving the authority of pages you have on a certain topic.
Creating internal links from a pilot page will distribute the authority gained by one page to all the other pages. This is what we call page importance theory in a practical case.
4. Link to High Converting Pages
Internal links can greatly help you foster pages that convert visitors more than others. The best practice here is to link to these kinds of pages on your website.
I am sure there are pages in your website that get high conversion rates and these are the pages you are supposed to link to.
If you do this, then you will be likely to increase conversions on the pages you target. With this, the internal linking strategy will not only have a positive impact on your rankings but also on your revenue.
Here are two important techniques to improvise your search rankings:
5. Use Inrank to Measure Popularity Flow
If for any cause you want to improve your internal linking strategy, then you should spare some time to understand how your internal popularity flows.
There are several metrics that have some impact when you are optimizing your rankings.
Some of these metrics include:
- Speed of your page
- The content you post
What this means is that you should be sure that some of your optimizations will not have any impact on your internal links. What you should know in this case is that there’s no good or bad inrank.
6. Conversion Link Building by Demographics
Here is another strategy that can really help you to maximize growth. You simply have to identify the locations that have impacted your website in terms of highly converted traffic and improve on that specific area.
To generate more precise results, you should track your site’s visitor demographics for at least two weeks.
To do so go to Audience > Demographics > Location in your google analytics account:
When you click the location you will see at the top left corner of the map Goal Set option. After choosing a goal set, you will see something like this:
Here you can easily find which areas have high converting traffic and you can then easily optimize for it by pointing some relevant internal links.
7. Improve The Placement of High Converting Links
The first thing you should do in this case is to understand the links that are driving more leads.
After identifying them, try to play around with them by changing their positions, like move them to such places where visitors spend more time so the conversion rate can be increased.
Now, the question is, how to identify such spots?
Well, there is a tool called Crazy Egg which you can use to find heatmaps on your website.
8. Link Deep
This is another commandment of internal linking. It means that the deeper you link the better it gets.
However, when you are doing this, there are two types of links that you should avoid using.
The first thing is that you should avoid using the Homepage for a very obvious reason. Most of the links have too many links to the homepage and that’s can impact the conversion negatively. What to do in this case is to strengthen internal pages as well to boost overall SEO.
The other links that you shouldn’t use are the Contact us, About us, etc. In most of the websites, this is a very common mistake that people make. Most people write this at the end of their page but it’s not always a good idea.
9. Always Use Relevant Links
Most people think that internal links are very rigorous and scientific but the reality of the matter is that it’s not as most of the people would think.
However, you still need to be intentional. This means that you shouldn’t waste your time linking because you have to link. We should spare enough time to look for relevant pages to link into.
A good example is that if you have a page on your website about home remedies, then you should look for other links that are directing directly to the same relevant topic.
10. Use Follow Links
There are several ways of building out the internal link architecture of your website but this is the best. Previously, the no-follow was one of the best internal linking strategies.
However, you have to note that this doesn’t work as an SEO strategy.
Wikipedia stated that the no-follow links would replace the effectiveness of some types of ads. The main reason for this is because their search algorithm has a direct relationship with the number of links to a certain website.
With that being said and done, SEO is really a patience-testing thing and one has to be very patient in order to see long term results.
So, it is recommended that you stay motivated and implement the right strategies in order to see long term benefits. If you get exhausted then read motivational SEO quotes to recharge yourself.
With that being said, implement different strategies and see what works for you.
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