Krosswork: Startup That Turns Restaurants & Cafes into Co-working Spaces

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Hello there, today in our Start-up Interview series, we are publishing an interview of Mr.Goverdhan M.D, CEO/ Co-Founder at Kloudboxx

Let’s get into it!

At a glance

  • Start-up name: Krosswork – Powered by Kloudboxx
  • Sector: Co-Working Spaces
  • Launch Date: May 2018
  • Location: Bangalore
  • Funding: Bootstrapped

Hi, Explain briefly about your start-up and how did you come up with this idea?

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What started as a smoke-room discussion by the co-founders Goverdhan (CEO) & Srinivas (COO) came alive after ten months of rigorous work in May 2018 in Bangalore with a team of five employees. Kloudboxx has a SaaS-based business model, with customized subscription plans. Tailored plans provide features for targeted marketing, Location Analytics, Automation Engine, Branded Splash pages, Presence Analytics.

Krosswork (Powered by Kloudboxx) is the second business model, which transforms unused spaces into a city-wide network of sophisticated, prolific work-spaces where one can interact and work with a range of people.

You can now find Krosswork across the city at various locations, making it more feasible. It brings to you fast, free and reliable Wi-Fi that you can access always. Krosswork offers you unlimited access to coffee, tea and other essentials for a modern professional. Not only does it utilize underused spaces and provide some relief for coffee shops, but it’s also almost infinitely scalable — every city in the world has restaurants that are closed during the day.

Could you briefly tell us about the Founders?

Goverdhan M D – With over 16 year’s experience working in technology-led or enabled businesses, Goverdhan has a deep understanding of the impact of technology on the bottom line of an organization. Excellent vertical knowledge of Cloud, Telecommunications, WIFI and Banking Industries.

Who is your Targeted audience?

Solutions for hotels, restaurants, Cafes, Co-Working spaces, retail chains, shopping centers, hospitals, clubs, events and more. All industries can benefit from Kloudboxx.

What type of strategies do you think is valuable to take the company to the next level?

A start-up company should adopt a customer-centric approach, as we started connecting the Kloudboxx to most of the cafes/Restaurants, I found, an average of 75 percent of people inside was working on a laptop. Most restaurant dining rooms were half full, max. “I had this eureka moment,”.

Krosswork (Powered by Kloudboxx) is the second business model, which transforms unused spaces into a city-wide network of sophisticated, prolific work-spaces where one can interact and work with a range of people.

“The freelance community, individuals who are starting their businesses out of coffee shops or working from home, deserve better.” That’s when we came up with the Idea of Krosswork, where users can have their own space reserved, with charges starting at only ₹ 4999 per month where user gets a ₹ 4100 worth vouchers which can be redeemed for the users’ food consumption at a working café, with daily pass of ₹ 399 with a ₹300 voucher.

Tell us about your amazing team members? 

We are a team of 5 currently consisting of Tele callers, Market Research Analyst, and Business Development Executives.

What is the big picture of your company? 

We are based out of Bangalore, with nearly 20 clients on board. We want to expand to PAN India. Krosswork looks for comfortable seating, natural lighting, and proximity to public transportation.

The company has also prioritized spreading its locations across the city, rather than concentrated in one spot, so they’re accessible from more neighborhoods. We are also more focused on our primary revenue source from Kloudboxx,

Kloudboxx uses social WiFi for real-time-bidding and social media for advanced ad targeting. It provides a device (with custom software) to the installed free WiFi devices, which beams out the WiFi and a layer of service are installed on the access points of these WiFi devices.

This essentially routes to the login page where the customer has to input his/her details for logging into the free network. After registration, the customer gets to watch advertisements for a few seconds, making revenue streams for Kloudboxx.

What is your best motivation line that inspires you?

I follow what Jack Ma has to say and I am very optimistic. An entrepreneur should be optimistic about the future and has to ask what problem he can solve, and how his solution is different from the others, and why he can do it better than everyone else!

Could you share some statistics so far?

Initially started as a bootstrapped start-up Kloudboxx has raised Angel Funding to provide uniquely designed features to choose as per the client requirement.

What advice would you like to give the upcoming entrepreneurs?

Stay Focused and Don’t Chase Investors – Focus on Building Your Product and have a growth strategy

We wish, “All the best to the Team-Krosswork”

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