Search Engine Optimization – The Definitive Guide For Beginners

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What Is SEO And How Does It Work?

This question is just like an ocean – Huge and a mix of hundreds of factors.

Learning SEO in 2019 is not as easy as you think. It is not just a title, description, content or keywords. It is beyond that.

There is a lot to know!

But also the good news is, you can become a master in doing SEO on your own by understanding this guide.

If You Are A Beginner In SEO, I’m Sure You’ll Have Below Doubts:

  • How much time it will take to master SEO?
  • There are so many SEO guides on the Internet. Which one to read and how to start?
  • Do I have to be a developer or techie to do things on my own?
  • Is it mandatory to buy professional SEO courses from SEO gurus?

All of these queries will be answered if you start from the beginning.

SEO is changing constantly. We all have to agree with that.

According to Webmaster Analysts, Google updates its algorithms every single day. Although the basic stay same, new techniques and concepts are to be learned and implemented.

How Do I Get Started? FREE or Paid

Well, SEO is not a regular subject like science or mathematics in school. However, you can learn everything about SEO online.

In fact, today’s most of the SEO experts are self-learned individuals, using free guides online.

When you visit any SEO blog, you will be invited to learn SEO by them. Few are paid courses with a fee in hundreds of dollars and few are free.

The reality is that most of the information they teach you is available on the Internet for FREE.

So why learn by paying?

Well, a course can save your time because it will be packed with the flow of topics and everything you need will be at a single place. It keeps you professional and organized. You don’t have to wander around the Internet and multiple articles to understand the concept.

Learning Is Waste If You Don’t Practice

Huh! That sounds a bit rude.

Practicals give you more knowledge than reading at your college. Wasn’t it?

Similarly, if you start applying SEO basics for real by starting a blog or doing SEO for someone, then you will understand it from the expert point.

When you own a blog or a website, you will understand the pain of not getting visitors, search rankings and thus conversions.

Where there is a pain – there is hope for success.

Let’s Learn SEO

Building a home for yourself is a dream, right?

Don’t you care how strong your home basement should be?

Similarly, When you are planning to learn SEO, spending a long time learning basics is definitely gonna helps. Here are some basics of how search engine optimization works and its components

What is SEO?

I don’t wanna say it in a regular machine language. Let’s break it to simple.

“SEO is a set of practices that we perform to gain top search rankings for our business keywords.”

If you want a more simple definition, SEO is all about bringing the right information to the right audience.

Fundamentals In SEO

  1. On-Page SEO
  2. Off-Page SEO
  3. Black hat & White Hat SEO

What Is A Black Hat And White Hat SEO?

White hat SEO is the guidelines and procedures that are according to Google.

Black hat SEO are the practices that can tend your website to get penalized by Google.

As long as you follow the White hat SEO techniques, you don’t have to be afraid of getting shut down by search engines. So, always follow the white hat and play safe.

In the following guide, I’ll discuss the various techniques that are used in both black and white hat SEO.

Is SEO Important?

Yes, it is.

SEO is just another form of money.

The better you do SEO, the more you earn.

It is that simple.

So, How It Works?

Well, I search for “buy donuts online”. Now, how Google brings the exact results that I need?

Believe me, you don’t wanna get into that technical. It is complex and it will take years to figure out that. Just keep in mind that:

Google’s first job is to put quality and relevant information to the user.

This happens due to three major processes:

  1. Crawl
  2. Index
  3. Display the results

Crawl

There are these Google bots and spyders that visits your website at regular intervals. It is nothing but reading the information about your website (Content, keywords, description, title, images, videos, alt attributes, backlinks, categories and everything that stays on your web page.

Index

Now, once the crawl happens, the indexing takes place. It is the process of putting the crawled data on the Internet. In general, it takes at least 24 hours to a week of time to be indexed by Google.

Search site:domain.com 

This helps you understand which pages of your website are indexed.

Displaying The Results

How Google puts particular websites in front of you?

It’s an algorithm.

Google has its own set of rules and regulations for website owners. If they follow it, their websites will be displayed on the top of the search results.

As I said, Quality and relevancy are the keys.

What is On-Site SEO?

On-Page SEO refers to the optimization that you do to the on-page elements.

Here are some on-page SEO factors

  1. Content
  2. Keyword research
  3. Title, Meta description, URL structure
  4. Internal linking
  5. Social media sharing
  6. Installing Google analytics
  7. Adding Search console
  8. Sitemap

1. Content

If you ask me, my first priority is to create unique content, and everything falls in the place.

It is important to create relevant and shareable content to rank on search engines. When you create such content, search engines put your site on top positions automatically.

That’s how your content will be placed and shared by the people. That said, Google has been loving those sites, which are been shared by the readers in large volumes.

Here are a few tips to write masterpiece content

Unique And Thick

If you see recent core update from Google, there are millions of sites have affected. The only reason I found is thin content on their sites (including few articles of mine).

What do you mean by thin content?

The content which is

  • Less in word density such as 400 or 600
  • Not unique in terms of concept and wording
  • Copied from someone else’s website
  • Not ranking from so long time
  • Title, meta descriptions are copied
  • No value to the reader

Check your Google analytics and see which articles are not getting any traffic.

Now is the time to update those articles with fresh content or remove them permanently.

Engaging 

One of the important ranking factors of Google is to create engaging content. You can do this by answering the search queries with your uniqueness and relevancy factor.

You have to ensure the readers to stay on your web page for a long time.

But, how do you do that?

By adding relevant images, videos, infographics, and placing internal links.

Do not unnecessarily place the ads on all the pages that would be likely to turn readers off and make them leave.

Quick Recall To Create Thought-Provoking Content

  • Be unique and create your own style in writing
  • Take time to perform research and produce the data
  • Lengthy articles rank, but it must add value
  • Always be consistent in creating a brand
  • Network with your competitors, influencers and industry experts

Also read, The Ultimate Guide To Blog Content Strategy

2. Keyword Research Practice

Well, this is another broader topic to discuss. However, I’ll try to keep it simple.

Simply writing the content without proper keyword research and optimization is not gonna work.

You will have to identify the profitable keywords in your niche that your website to rank for.

I want my article “Learn SEO” to appear when someone searches for it.

Sounds simple! But, not that easy.

There are two key factors to consider while selecting the keywords to write on:

Monthly Search Volume

It means how many times people are searching for any particular keyword.

For example – If you take the keyword “Start a blog”, there are 12,100 searches per month.

So, it is a bit difficult to rank for that keyword.

Why?

It has good traffic numbers. So, all the bloggers would target that keyword to rank. These are known as short tail or high competitive keywords.

What You Should Do?

Instead, you can target the keyword which has a low search volume search, such as “How to start a blog and make money” which has only 500 searches.

This is known as long-tail or low competitive keywords, which are easy to rank. It is good to rank for long-tail keywords in the initial period and then can easily focus on short ones.

However, I also suggest you target for high competitive keywords that have a bigger audience to reach. It is not that easy and not that difficult too if you focus.

Signup SEMrush Pro (Worth $99.95) For FREE 7-Day Trial

Keyword Relevancy

It is nothing but relevant niche content.

If you are selling “hosting services” you don’t want to appear for searches like “email marketing automation”.

You don’t want to get the readers who have no interest in knowing about your services.

Similarly, a Travel blogger always focuses on travel-related keywords. He/she doesn’t want to write on SEO or beauty related topics to rank for.

This is how it works.

First, you need to know who your targeted audience is and what they tend to search for.

Use tools like SEMrush, Google keyword planner, ahrefs or Uber suggest tools to know which keywords are ranking in your niche and their search volume.

Look for top publishers in your niche and see for what keywords they are ranking for and driving traffic.

3a) Title Tags

Once you are ready with the content and keywords as mentioned above, now is the time to add final ingredients.

When I search for “directory submission 2019”, You will so many articles on Google, but the top articles ranks because they have

  • an interesting numbers
  • a title length of not more than 70 characters, which is recommended

Key Elements To Add To Title

  • Numbers: Example:- 5 Easy Ways to Rank Your First Blog Post)
  • Dates or year: Example:- Top 10 Bloggers in 2019
  • Length: 40 to 60 characters are recommended
  • Call-To-Action: Example:- Learn SEO online or Get 7 Days of SEMrush Pro Trial
  • Top keyword: Keyword that has high search volume
  • Questionable sentences: Example:- How do bloggers earn money?

The best part is your CTR (Click-Through-Rate) percentage also gets increased if you have an interesting title tag, thus increase in rankings.

In Moz’s biannual survey of SEO industry leaders, more than 94% of participants agreed that the keyword used in the Title tag is ranked more than any other place.

3b) Meta Description

This is also considered as one of the major HTML elements that have to be updated for any of your web pages.

For example, take a look at the below snapshot.

In general, Up to 160 characters is the recommended length for a good meta description. In fact, search engines also display only up to that limit. If it is going beyond, then it displays as …, you can see in the 1st below example.

Even if you add a proper description, it is not guaranteed that Google shows it. But if you have a rich description of your web page or blog post that would make readers tend to click, to improve traffic.

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Meta Description Types; On-Page SEO

There are many plugins like Yoast SEO, Rankmath to analyze your web page in terms of content, title tags, meta description, key phrases, alt image attributes, and other factors.

3c) URL Structure

Any site’s URL architecture is important from both shareable and tracking point of view. Simple and descriptive URLs make the user understand what is the web page about.

It creates a positive feeling in the readers’ minds to share it along with their friends. Also, you should not have to tend like a spammer by adding excessive keywords in the URL. It’s no way help.

Avoid URLs like

  • https://www.nettyfeed.com/p=342
  • https://www.nettyfeed.com/2019-02-14/Cat=DIG/Pageid=97.html

Always use URLs like

  • https://www.nettyfeed.com/blog-content-marketing
  • https://www.nettyfeed.com/submit-startup-story

Also Read, SEO Best Practices In Creating URL Structures – Moz

If you are a WordPress blogger, you can set the URL structure in your dashboard setting as shown below

Permalinks - NettyFeed
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If you are using plugins like Yoast, you can customize the post name in snippet preview at the bottom of the post.

4. Internal Link building

An internal link is the finest method of promoting your other articles or pages. Adding a relevant link is the key to success. There are many benefits to use Internal linking SEO practice in your website:

  • It makes the user stay a bit more time on your web page and thus decrease in bounce rate
  • Makes the user and search bots understand completely about the subject that you are discussing
  • Chance to make more money by linking to the high profitable pages

Quick Tips To Use Internal Linking

  • Make sure the links are working fine
  • Do not add too many links in one page (3 to 4 are advisable if you have at least 1000+ word density)
  • All the links should be open in a new tab (this way you are not redirecting the user to another article)
  • Add only if the situation demands naturally
  • Better add the keywords as anchor text

Finally, remember that Link building is a state of art and takes time to master it. So keep patience and start writing more and more articles so that you have more chance to link.

Also read, 10 Proven Tips To Get The Most From Internal Linking

Improving your reader experience by providing all the necessary information should be your main focus.

5. Social Media Sharing

Well, this is not an official on-page SEO factor. But, I’d take the pleasure to discuss it so that it helps you bring more FREE traffic.

In fact, It is proved that adding social media share buttons to your website or blog helps you generate more traffic.

Besides Facebook, Twitter and LinkedIn, Consider adding other media buttons like WhatsApp, Pinterest or messenger.

However, writing great content automatically lets the readers share the content along with their friends. Today most of the people are effectively read through the information that appears on their social feeds.

More than 2.5 B people use social media. Isn’t it a big number?

Go get a social media share plugin today for your website!

Here is a list of plugins that helps you in this:

  1. Social Snap
  2. AddThis
  3. ShareThis
  4. Monarch
  5. Buffer
  6. Shareaholic
  7. SumoMe

All these come with FREE and Pro versions. Both have their own benefits and limitations. To know more, you must give any of them Try.

I use the FREE version of AddThis for 3 years and it is working pretty well for me.

Look, I have seen Social Warfare plugin recently created so many glitches for many bloggers, so I didn’t recommend that.

Not only that, If any plugin that slowdowns your site or create any other problem, it is a good idea to remove such.

6. Google Analytics

In general, If you don’t analyze how you are performing, it is invaluable.

Similarly, tracking your website performance and progress stand in the first place when it comes to your online success.

So, Google Analytics comes into the picture.

Google Analytics, 98% of websites and bloggers use this FREE tool of Google to track their website traffic metrics and makes the most of it.

It provides you the data related to how readers find your website and what they are doing on your website.

What You Can Learn From Google Analytics:

  • No. of people visited your website in a day/hour/month/year
  • Pages visited and how long they stayed
  • How did they find you (Traffic sources – Organic/Direct/Referral/Social media traffic)
  • On which page they landed initially
  • Which page has less information and thus high bounce rate
  • Number of Real-time visitors and their locations
  • People visiting from which location
  • What device and operating system (O.S) they are using
  • E-commerce reports, etc.

These are only a few important things that came into my mind. Apart from these, there are 100s of other options too in Google Analytics to explore.

How To Set Up Your New Google Analytics Account:

  1. Go to Google Analytics and sign in with your existing business/personal Gmail ID
  2. After login, you will see signup option to G.A
  3. Enter the details like Account name, Website name, URL, Industry category, Timezone and country
  4. Click the option “Get Tracking ID”
  5. Now, you will see the Tracking ID and Website Tracking code on your screen
  6. If you are using a WordPress blog, simply install the Monster Insights plugin and connect it with Google Analytics account using this tracking ID
  7. If you are having a website, add the tracking code anywhere on your home page code

That’s it!

You are good to go and start using Google Analytics to understand how users are reacting to your content.

7. Google Webmaster Tool or Search Console

Now, you have a website with content and Google Analytics.

It is time to know if there are any issues affecting your website and how you can improvise.

It is completely FREE.

What You Can Do With Search Console

  • Overview of your website traffic (Which keyword has high clicks & Impressions per day, Average CTR & Position of a keyword)
  • Which pages are ranking better
  • Using the option “Inspect URL”, you can check the health report of any URL from your website
  • Can look into any errors and warnings if any in your website
  • Add a sitemap URL
  • Tells you how your website is performing in Mobile (AMP – if there are any errors, you can see. For example Text too small to read, Clickable elements too close together, Content wider than the screen, etc.)
  • Using the Links option, You can see top linked pages (both internal and external), top linking sites, linking text of your website)

The best part is you can also report to Google if someone has copied your content or media using the DMCA dashboard.

Also, you can disavow the bad backlinks by uploading the link file (notepad) in the search console.

How To Set Up Google Webmaster Tool Account

  1. Signup with Gmail ID
  2. Select property type as Domain and enter the URL
  3. Now you have to verify the ownership by copy-pasting the given code by Google into your website’s home page coding. It will be verified within 24 hours and you can start using Webmasters.
  4. If you are using a WordPress blog, simply go to the SEO option in your blog, select search console and add the code to verify your ownership.

If you want to play safely on Google, you must be attentive to Google’s recommendations.

Eventually, You may also connect Google analytics with Webmasters.

8. Creating Sitemap

A sitemap is a file in which your website categories and structure will be listed. When you submit a sitemap, it means you are telling Google to crawl your website more intelligently.

It is better to create a sitemap when your website is completely ready with all the content, media, landing pages. When you have a large website with more pages and information, it is essential to create a sitemap to let search crawlers know about your website updates.

See what Google has to say about sitemaps

While creating a sitemap, keep in mind that you cannot create more than 50k URLs.

How to Create A Sitemap?

  • Go to xml-sitemaps.com
  • Enter your  website URL
  • Let it crawl your website
  • Once it completes crawling you can download .txt sitemap file
  • Upload the file into your root directory using cPanel (There are YouTube tutorials to upload if you find any issues uploading it)

Having a sitemap is not gonna increase your search rankings or get you the traffic. It’s just a recommended practice as per Google.

What is Off-page SEO?

Having great content is a great factor, but not the greatest.

You may still struggle to rank your website on Google if you don’t focus on off-page SEO.

Off-Page SEO techniques are nothing but the practices that you do to drive the traffic and awareness to your website from others.

Here are the top off-page SEO techniques:

  1. Backlinks Building
  2. Social Media Marketing
  3. Quora
  4. Directory Submission

Link Building

Let me tell you, As per my experience and observations, most of the SEO professionals spend 75% of their time in building backlinks.

Now, that’s the importance of it.

If you master the art of link building technique, it can truly put you ahead in search rankings and competitors.

What Is Link Building?

To put simply, it is a smart recommendation. An authority website is adding your link in their website.

Every blogger and marketer stays always busy in building high authority links to improve their site D.A and thus rankings.

These links are like a signal to search engines that your website or article has a trusted and quality information. So, sites that have more quality backlinks are likely to rank better.

Always there are two ways, right and wrong. This is no exemption in the link building strategy. If you want to think of the long term ranking, you must only practice the natural way of link building.

What Is The Natural Way?

Earning is a natural way.

Buying the links or forcibly adding is black-hat, which is not at all recommended. Your site might get penalized for doing so.

More lately, Google has actively banned websites which are trying to manipulate the search ranking by using artificial link building techniques.

Believe me, If you want to earn in a natural way, its gonna take a long time and hard work. In the end, it is worth. High-quality links are difficult to earn.

While considering a backlink, you must do it on the basis of D.A and Page Rank (P.R) of the site.

How To Build Quality Backlinks?

Content 

The most important thing before you think of any other strategy, you must write thought-provoking and original content for your niche keywords.

Impressing the people is key so that they naturally share and link your content on their sites.

Outreach

You have to reach fellow bloggers and influencers of your niche. Let them know about the content you have written. Eventually, if they like your content, there are more chances that they also help you.

Indexing, getting appeared on search engines is a time-consuming process. So, shout.

Competitors Backlinks

Have you ever tried to steal the strategy of your competitor’s link building strategy?

If not, try today!

That’s how you get the chance to rank well on search engines.

How To Spy On Competitor Backlinks?

There are 100s of tools to find out the backlinks of a website.

I found the below tools works great to reveal the links of your competitor:

  1. SEMrush
  2. Moz Site Explorer
  3. Neil Patel’s Backlinks (Uber Suggest)
  4. Ahrefs
  5. SERPstat

It’s a goldmine strategy. That’s how a blogger becomes Influencer. Try it!

Guest Blogging

Guest posting is another way of bringing high authority referral traffic and improve search rankings to your site.

Let me talk about how to find the guest blogging opportunities and make the best out of it.

Benefits Of Guest Posting

  • You get quality backlinks and thus increase your SEO rankings
  • More reach and branding
  • When you try to help the audience with the right information, they start trusting you an expert
  • Chance to generate more revenue

Alright, these are the major areas you can be improvised if you guest blog on some high Page Rank site.

How to start?

Should you just reach randomly to the bloggers in your niche?

No!

To make the most from guest blogging, you should carefully evaluate multiple factors in terms of authority, relevancy, and quality.

What factors to consider while guest blogging?

Niche Relevant

First, note down all the websites of your niche. The relevancy factor is very important when it comes to backlinks.

If you are a tech blogger and if you start getting links from other niche sites such as health, fashion, food, etc, Google starts ignoring your backlinks and eventually your rankings go down.

Domain Authority

After the 1st step, you might have at least 50-100 possible websites on your list.

Now, you have to filter according to D.A.

However, D.A is not an official ranking factor from Google, D.A is the first major factor that every business considers to place a link or to promote it.

Domain authority is Moz’s ranking factor where it ranks a website based on a 0-100 scale. 0 being the lowest authority and 100 being the excellent authority website.

Readership

Well, most of the bloggers and businesses consider high traffic as a factor.

No!

Readership is important that website traffic.

A blog might have multiple topics of the same subject. Let’s say a website has monthly 1M traffic, you cannot expect all the 1M people read your guest post.

So, have a check that how many people are actually engaging socially, commenting section of that web page.

Link Manipulating

There are these blogs that are completely dedicated to posting guest posts. They publish articles for a fee.

At any cost, stay away from such sites even if they have high traffic metrics and D.A. Very soon such sites are going to be penalized by the search engines for manipulating the links.

Link manipulating will be considered as a serious issue by Google.

Selling and buying links should be strictly avoided if you want to rank for the long term.

Also, there are these tools and link farms that offer you Auto-SEO or tons of links package for some price. You must avoid such strategies.

 3 Link building mistakes you must avoid, As Per Google

I hope you understand which factors to be considered.

How To Find Guest Blogging Opportunities?

In this section, I’ll walk you through the ways to find guest posting sites.

Search On Google

Google is the hub of everything, we all must agree with that.

So, let’ start the hunt from Google search itself.

Try Below Searches

  • Write for us “technology”
  • Write for us “health” and etc.
  • Submit guest post + finance
  • Submit a guest post + travel
  • Guest author
  • Become a contributor

These are some major searches you should start trying. And these lead you to the blogs with their guest posting guidelines or editorial policy.

Social Media Search

This is cool.

In fact, I have found so many opportunities on social media like Facebook and Twitter.

Social media results are fresher than the search engines.

Let’s do it.

First, roll on to your Facebook or Twitter search and enter the above words like “guest post” or “Contribute blog”.

Here are some results I found

Guest post
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Isn’t useful?

Within minutes, I got a few sites that accept guest blogs.

Cool!

Using The Names Of Top Bloggers In Your Industry

This is something new.

I’m sure you will be a fan of some blogger or influencer of your niche.

All you have to do is to find out whether they have written any guest blogs on other blogs. As they are experts, which means they would have analyzed the sites to publish their guest posts.

It makes your job easy.

For example,

My favorite blogger is Anil Agarwal from Bloggers Passion.

I search for phrases like

  • Anil Agarwal Author
  • Contributed by Anil Agarwal
  • Guest post by Anil Agarwal etc.

This will bring you the results of the guest posts written by Anil. You can simply just move to the editorial page and place a request for guest submission.

Have Great Content? Submit Your Guest Post With Us!

How To Pitch For A Guest Post?

I get daily at least 4-5 guest submission requests from some random people.

And I see the same copy past email pitch of their Introduction, blah blah…

None of them I observed through have something that I’d love to hear. Here is how to prepare an attentive pitch to get featured.

  • Spend time to read the editorial policy and what they are expecting from you
  • Read some guest articles of that blog and understand why they have got featured
  • Keep your introduction and previous work details very simple
  • Catchy subject to get the first impression

Here’s a sample pitch that could be of your help

Hi [Author name],

I’m Mudassir and I write for NettyFeed.com.

I’ve read you for some time, and love your way of writing. After following you closely, I’d love to write on your blog something new related to [ Topic name].

Here are some of my previous works:

  • [ Your previous work 1] 
  • [ Your previous work 1] 

I have below articles in mind that fit your readers and platform:

  • [Title 1 of the article you wish to write]
  • [Title 2 of the article you wish to write]

If you have any other subject in mind, I’d love to hear.

Let me know if you are up to it, and I will start drafting.

Have a great time.

Mudassir

Piece Of AdviceIt is clever to contact the editor first and ask for approval to draft a guest post instead of sending articles directly. Asking the editor if they have any topic in mind is also not a bad idea.

What After Writing A Guest Post?

Submit to the editor and wait for the response.

If it is published, Share the guest article on your social media and let them know about it and a final thank you note works well.

In case, if it is rejected, I’m sure you will receive an email of the reason. Work on it.

Take time to respond to the comments, if have any.

How To Overcome Google Penalty For Bad Links?

I didn’t want to discuss this in the SEO guide. But, as I discussed the link building above, I thought of talking about the Google penalty for unnatural links.

Yes, your site gets penalized if you try to build backlinks by paying to link farms, directories or links from irrelevant niche sites.

Search engines are more serious about providing the right and original information to its users. This happens only if someone doesn’t play unfairly in link building.

How To Find Bad Backlinks Of Your Site?

Even if you intentionally don’t do artificial link building, sometimes your site link rolls over some spam sites somehow. So it will be the right thing to always have an eye of your backlink profile.

If any irrelevant site adds your link on their site, simply ask the website owner to remove the link via email.

Most of the time our site URL gets placed on spammy directories which means you will not have any chance to write an email to them.

In this case, you can simply disavow the link from your webmaster’s dashboard.

What Is Disavow?

You are telling Google to not to consider these bad backlinks.

Let’s learn how to disavow spammy backlinks

  • Go to SEMrush –>Backlink audit and find the backlink websites which have a spam score of more than 50 or irrelevant niche links
  • Copy the links into notepad
  • Upload the file in disavow dashboard in your Google webmaster dashboard

That’s it.

2. Social Media Marketing (SMM)

Off-Page SEO is all about bringing quality and relevant traffic to your site, increase branding for more potential leads & conversions. This can be achieved in a more simpler way, Social media.

The key to success in social media marketing is preparing a strategy.

Without it, it is just like a regular posting on Facebook or Twitter for likes.

Understanding your social media goals and the audience is very important to gain results.

Here are 5 steps you need to write down before you get on to the actual SMM strategies:

  1. Why do you want to use social media?
  2. Know your audience
  3. Analyze the competitors
  4. Produce original and thought-provoking content
  5. Evaluate the results and work on it

Let’s get into detailed.

Social Media Goals

First, you have to know how you want to utilize social media for your business.

Brands must focus on setting realizable goals. For example, getting 100,000 engagements on your Facebook post by repeatedly sharing it, is not gonna happen.

By mixing up smaller and realistic targets, you can increase your social media engagements.

Here are some social media goals. if you ask me:

To

  • Brand yourself
  • Get user traffic
  • Signups
  • Provide customer support

For each above goal, you should work on strategy uniquely.

To create a long-lasting brand, avoid purely promotional content and try to put yourself before the customer to add value to their money.

For example, If you want to brand yourself, post content which helps your user to choose the right one. After all, branding is all about educating the customers.

Knowing Your Audience

Be clear and don’t assume things, especially in business.

Understanding your audience is gonna help you post the content more relevant.

For example, If a food brand knows that its audience would love to know more about Food, it can share more relevant content about types of Food across the globe.

According to Buffer, building marketing personas can help you know more about your audience.

  • Who is your target audience (Occupation, age, gender, location, etc)
  • Their interests in your niche
  • What they use (Facebook, Instagram, LinkedIn, Twitter, etc)
  • When do they engage more on your content
  • What kind of content they engage more (Articles, Images, Infographics, Polls, Videos, etc.)

If you are already established the business, you most probably have an idea about your audience. Try to be a bit more experimental when it comes to social media and check what is working great for you.

Analyze The Competitors

Have you ever checked the Facebook or Twitter page of your competitor?

To find out what they are sharing, how many followers they have, no. of engagements, etc.

The idea is here not to be a copy cat. It is to understand what is working well for them and how you can improvise your campaign by referring to it.

You have so much space on social media to set yourself unique from the competitors in terms of creative content and presenting it.

There are 100s of competitor analysis tools to help you in understanding and creating successful social media marketing strategies.

Produce Original And Thought-Provoking Content

Of course, social media marketing strategy rolls around creating thoughtful content. Be it, Facebook or Instagram you have to publish by keeping relevancy factor in mind.

No doubt there is pressure on brands that are targeting the sales, website traffic from social media. 46% of users say they have unfollowed the brands that are promoting their brand too much.

Among all the content types, Videos are having the most engagement rate. Even Facebook and Instagram are pushing and focused more on video content. Their algorithms are continuing to work in such a way from this year.

People love the content which is simple and creates interest psychologically, be it Text or any other.

Again, do lots of experiments on the content part and analyze how people are reacting to each.

Determine The Results And Work On It

By now you might have understood the social media marketing strategy.

Practically putting these strategies is very important. Without applying and analyzing the results, you will never understand which can bring you tons of conversions.

Just filter your top performed content and follow the strategy of these in your further postings.

Examining the metrics will allow you to upgrade your strategies, rather than following the same practices.

Also, consider the timing factor. Which time of the day people are engaging more with your content.

It is rewarding to have a great social media marketing strategy.

3. Quora for backlinks

Quora has D.A of 93 and Alexa world rank of 82.

Isn’t it just mind-blowing stats?

Just think if such a website is referring to you. A high authority site is referring to you, it is nothing but a boost to your SEO part.

If you had never heard of it, Quora is the world’s largest Question & Answers platform where you can ask any kind of question and get the answer to it from fellow users.

In fact, my 2nd largest traffic comes from Quora. You can follow me on Quora to know more about how it works.

How To Use Quora To Get More Website Traffic?

Well, to remind you quickly, we are discussing off-page SEO factors that bring website traffic to you.

I will keep it simple and tell you how to get tons of website traffic from Quora.

Find Your Niche

There are more than 1000 topics on Quora to discuss. You don’t want to nose into everything. Do you?

If you are a Fashion brand/blogger, Just search Fashion or any other term related to your niche in the search menu.

Quora-Topic-Search
  • Save

Check out the question and answers in the Fashion topic.

See whether you can answer them with a relevant answer.

I’m sure there will be 100s of questions that needs a good answer. It is like demand without supply – which we can call it an opportunity to grab.

Once you start writing answers, you will eventually become an expert in your industry.

Here are some benefits of writing on Quora:

  • Google puts Quora questions in the top position of the SERPs
  • Writing skills will be improved
  • Tons of targeted website traffic
  • Helps you connect with new experts and influencers in your industry
  • Get an answer for any kind of question

Quora is just super goldmine to get huge traffic and sales. Go give a try!

4. Directory Submission

It is one of the old practices in Off-Page SEO techniques. Although there is no direct update from Google, many SEO professionals say directory submission is not useful anymore.

There is so much controversy between SEO experts on this subject. However, If done in the right way and authority sites, directory submission turns into an effective off-page SEO strategy.

Directories are web pages with a huge no. of websites at one place under multiple categories. Marketers can submit their website name, URL in the relevant category to get a backlink once accepted.

Tips To Submit Your Website On Directories

  1. Check D.A and spam score of the directory before you submit
  2. Submit URL in the right category and sub-category
  3. Do not submit in paid or reciprocal directories
  4. Overdoing always leads to bad results

Blog directory submission gets you noticed if done in a non-spammy link.

Conclusion

As I said, SEO is vast and there are a lot of SEO related topics I didn’t mention above. Because it takes time and passion to master it.

I have been doing it for almost 5 years and still, there is a lot to learn every single day.

Starting from the design of your blog to building backlinks, every single factor plays a key role to achieve your SEO rankings.

Is this article helpful? Do you have any other tips to share? Please let me know in the comments.

2 thoughts on “Search Engine Optimization – The Definitive Guide For Beginners”

  1. A big thanks to share this awesome post with us. Being new to seo this article shares a lot of valuable information about the site optimization and off page seo. Link building being the integral part of off page seo and related articles about do’s and dont’s. thank you very much for sharing this information with beginners. Keep posting these type of interesting articles.This post is very helpful.I have been examinating out some of your articles and it’s pretty clever stuff.I need to thank you for this wonderful Article and aslo Thanks for this valuable information and all the guidelines you provided.

  2. I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

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