This is How W2S Solutions Differentiates Itself in App Development Industry

This is How W2S Solutions Differentiates Itself in App Development Industry

March 30, 2018 1 By Team NettyFeed

We are publishing an interview of Madhubalan Kesavan, Founder and CEO, W2S Solutions,Chennai.

At a glance

Startup: W2S Solutions

Sector:  Web and Mobile Apps development. Services and Products.

Launch Date: 2010+

Location:  Thoraipakkam, Chennai


Could you briefly tell us about the Founders?

It is challenging to find a technology entrepreneur who understands the world of business. Many entrepreneurs will believe their product or idea will be the best gift to humanity, but fail to develop a successful IT strategy for the long term success of their company. This is where Madhubalan Kesavan comes in. His primary task is to ensure IT strategy of your idea will serve your company’s business strategy.  His in depth experience in Enterprise IT helps customers to differentiate themselves from their competitors.

How did you come up with the idea? You can share your inspirations

With a decade old consulting experience in USA, Canada and UK, we found there is a clear need for mobile Apps developers who have global exposure.   As the end users and consumers expect a great product, web and mobile app developers should be highly qualified and know everything about User experience, development trends and technology.  Our leadership team has great experience in building complex web apps, mobile apps and started a Mobile Apps development company . Our first App Card2Contact won the best User Experience Design Global Award in 2013 by Samsung Middle East and featured in global magazines and blogs.  We have built many apps for customers and also Products focusing Small, Medium Enterprises and Entreprenuers.

Brief about your startup

W2S Solutions is a Web and Mobile App development company with 40+ full stack engineers. We primarily focus on Web , Android and iPhone Apps development for Entrepreneurs and SME’s.   From Idea to implementation, we take care of branding, User Experience Design, Development and cloud hosting. We usually host in Amazon Web Services, Azure or Godaddy. We have built many salient products based on market analysis. Here are the few :

ManageTeamz – Live Tracking application for Delivery companies. If you run a Restaurant, Pastry or any FMCG company, you shall monitor your deliver agents, assign tasks and get reviews from customers. It’s a Web, Android and iPhone App.

The Lost Paper – An App that transforms any business into digital. It converts all your paper based forms and can be filled with smartphones.

Fast Payee – An Online Invoicing and payment management system built for SME’s.  It will be digital Transaction hub for SME’s and Entrepreneurs in future.

Who are your Targeted audience?

We help Entrepreneurs who have business Ideas and lack technology skillsets. We work with them as Chief Technology Officers in building their apps.

We build apps for Small, Medium Enterprises.  We know how to Increase productivity, Increase return on Investment and build apps that eventually increases their operational efficiency.

What type of strategies do you think is valuable to take company to the next level?

We will place ourselves as a Product based business mainly focusing Digital Transactions and Connection Of things. That could be Internet of Things, Market Intelligence and Analysis will also become a core component driving future. That’s where we’ll be.

Tell us about your amazing team members?

We never stand alone as Individuals, but we always work as a team.  Our Attrition rate is minimal with industry standards and we are capable of retaining talent due to great culture, professional ethics and learning curve that we offer.

What is your best motivation line that inspires you?

We are here due to our Resilence and perseverance. ( We don’t want to give someone ‘s quote as our motivation. )

What were the key Learning’s from your journey that you would like to share with our audience?

We recently worked with an Insurance technology company and we had a great learning experience.

  • If someone wants to run a Technology startup and don’t know how to respect Technologists, just quit them.
  • For Migration Projects, if they don’t have access to previous developers or not in good terms with previous vendors, There is something wrong with startup.
  • Be loyal if your loyalty is not questioned by them often.
  • Just they have an iPhone does not mean they are reliable and trustworthy.

Your Website/app/contact details

Website :

E-Mail Id:, Contact Number– +91 73387 73388, WhatsApp – +91 73387 73388

Inspired?? Submit your startup story