Have you ever walked into a shop, and walked out within seconds?
There were a couple of reasons
- I didn’t like the merchandise/display
- No one from the shop paid interest to help me what I was looking for
What you’d do in that case? Maybe the same.
The same applies when it comes to the blog.
Be it a WordPress blog or an HTML website, if have a higher bounce rate, it is time to wake up and take some serious steps to decrease it.
A higher bounce rate badly hurts your search rankings and sales.
By running a paid ad or adding a great title, you could get user attention to click the link and open. But if the readers don’t find what they want, they leave your blog instantly.
It leads to high bounce rate and it is bad for your blog’s performance.
Even though the bounce rate is officially not considered as a ranking factor, you must consider it as one.
I mean, what’s the use of bringing a user, if you don’t make them stay and give what they want?
Traffic Without Conversion Is Not Gonna Help!
Luckily, we have some proven tricks to reduce the bounce rate of a blog.
What is Bounce Rate?
Bounce rate is defined as, The percentage of single-page sessions in which there was no interaction with the page.
It means, No – Clicking Internal link/another article/signup/conversion/staying for a long time.
How To Measure Bounce Rate?
Bounce rate can be measured by “percentage”. The lesser it is, the better your blog would rank.
Overall Bounce Rate of Your Blog
Simply log in to your Google Analytics account–> Audience –>Overview
Bounce Rate According To Traffic Source (Acquisition)
Bounce Rate According To Page/Blog Post (Behavior-Site Content)
As you can see, my blog’s least bounce rate percentage is 29.17% and the highest is 76%.
The ideal bounce rate for a blog is 40%.
Does Bounce Rate Impact Rankings?
Since you cannot walk through every reader when they pay a visit to your blog, you have to present the information to convince the reader to stay and make the conversion happen.
As per SEO experts like Moz, there is a relationship between bounce rate and search rankings. Also, Google is measuring dwell time to find out whether clicks are just spammy or deserve it.
Well, unless you work at Google you may never actually know how bounce rate impact rankings. A high bounce rate is just a signal that your blog post/blog needs improvement.
It is not like that If people are staying for hours on your blog will reduce your bounce rate. If engagement is less, you’ re more likely to have a high bounce rate.
Why Is Your Bounce Rate Is High?
It’s not complicated.
- Your content is not helpful
- Bad design of your blog (too many popups, ads)
- Lack of Call-To-Action’s
- The page is not mobile-friendly
- Taking more time to load a page
Even if you write a lengthy blog post, your visitor will leave if the content lacks storytelling.
How To Reduce Bounce Rate?
Ok, There are no new methods to decrease the bounce rate.
Blogging is all about showing the right information to the audience by adding a great user experience.
1. Create Compelling Content
Content is a double-edged sword.
Few people write
- Long paragraphs for the sake of word density
- Short content without any proper details
Either the cases, content is not gonna rank.
When you actually write for the people there are high chances that you will rank for your keywords.
If you run behind keywords, SEO – it’s not gonna be a tough job.
In fact, with the frequent Google algorithm updates, you never know which factor degrades/uprise your blog content. So, it is good to make your readers happy, as Google does the same.
Quick Tips To Write Compelling Content
- Breakdown content into smaller paragraphs (2-3 lines as one paragraph)
- Use bullet points, quotes and bold
- Simple and easy to read font styles and sizes
- Use tools like Grammarly to avoid grammar mistakes
- Be you, don’t write it as some 3rd man
Put yourself to the reader’s place and understand what kind of content do you read if were the reader.
Write that kind of content, that is the key to rock.
Also read, How To Write Compelling Content On Your Blog
2. Add Internal Linking Strategy
The first thing that comes to my mind when I hear Internal Linking is reducing bounce rate.
Yes, you can make the visitor stay on your blog even for a whole day. But you need a right and relevant content strategy to make it happen.
The first rule is don’t distract your reader with irrelevant backlinking.
For example – For a “Bounce rate” blog post, how “web hosting” article is related?
You are just asking the user to leave your blog post indirectly.
Quick Tips To Use Internal Linking In Your Blog Posts
- Consider placing the links in the middle and end of the article
- Do not use too many, add according to the content length
- Better use do-follow links to let the Page Rank (PR) flow freely through your blog
- Do a regular check whether all the links are working or not
- Not to link to low traffic pages for the sake of traffic – Add only if it is relevant & natural
- Open Links in a new tab (For both, Internal & external links)
- Do not always use the same anchor text in every blog post
Internal linking works like a charm. All you need is to do it in the logical and structural way.
3. Improve Loading Speed of Your Blog
As a reader, I really do care about the page speed of the website that I visit.
What makes you think your visitors don’t?
In fact, Google also stated that Page Speed is one of the ranking factors for both mobile and desktop searches.
There are so many surveys that have been happening on page speed and how it affects a web page. All the surveys conclude the same thing:
- The fast your page loads the better user experience and rankings.
How To Improve?
Fortunately, we have the solution to this.
First, Identify the issue – Why it is taking time to load?
I recommend using the below tools to know your page speed and the issues (if any):
- PageSpeed Insights from Google
- Pingdom tool
Open the tool in your browser and enter your site URL to check the speed and optimize the resources for betterment.
Now, let’s find out some super ways to Improve your page speed.
- Compress Media – Images, Videos, Infographics, Gif takes a lot of memory. Install “TinyPng” plugin, it automatically compresses your images, Gifs of your blog.
- Use a simplistic theme – Consider using a simple functionality theme. Visitors expect the same, they come to read your blog not to judge how many sliders or animations you have.
- Switch to better host – I’ve found that upgrading to better hosting can deliver a significant page speed by executing code, running the database queries in milliseconds. Consider placing your blog on VPS that has SSD drives and local resources.
In fact, In a survey, VPS servers offered a 62% improvement in Pagespeed, Source – SEJ.
Wrapping It Up
Well, these are top 3 strategies mainly you should focus on to lower your bounce rate. Keep in mind, there are no shortcuts or surprising factors for that.
Majorly, you have to concentrate on your content and design part.
Here Are Few Quick Tips
- Add relevant keywords and content related to the title
- Make your blog mobile-friendly
- Try monetizing your blog other than Ads
- Design your blog with warm and light colors
- Place the search box handy to the reader to search for something that is not available in the blog post
- Use simple navigation tabs
- Lower the distractions like popups, autoplay videos, audios, etc.
- Place a chat to help the readers ( I haven’t used, I’d give a try)
- Try experimenting with various Call-To-Actions (CTA) and see what works better
- Add related post plugins like Jetpack
Do not ignore the bounce rate, it is actually important.
I’d love to hear from you if you have other techniques to lower the bounce rate of a website.